Tap into your passion & pursue your purpose

Pursuing Purpose presents:


Discover your

A 6-week deep dive into your greatest life questions, struggles, fears, passions, and purpose, alongside a like-minded community of authentic individuals doing life together.

I personally believe your story is going to change the world. You have a Purpose bigger than yourself!

If you know me or have been following my story, Podcast, Instagram, or films for the past 10+ years, you’d know I don’t fit into any particular box. Whether its a film maker, a world traveler, motivational speaker, social media story teller, ect, I’ve never belonged in one category, I’ve always just resonated to the fact that all I want to do is make a difference in some way or another and for 10+ years thats always where my compass has been pointing!

I never could of dreamt that this would become my “job” someday and that others would follow or be inspired by my story or path of simply just trying to help others!

And NOW all I can dream of everyday is making these same experiences, memories, and stories happen for as many people as possible! I want to see others come fully alive in thier dream life and Purpose!

BC Serna

How to Pursue Your Purpose?

The curriculum, daily practices, mentorship and the community is where you will learn how to integrate your dreams & purpose in a way that is tangible & finally comes to reality.

Welcome to the Purpose Mastermind 4.0, a virtual platform to deep dive into this journey of the self, adventure, love, and the pursuit of something bigger than yourself. Let’s dive deep together into a life that you’re proud of, one that excites you brimming with fulfillment and meaning — alongside incredible people from all around the world!


If you want to:

Learn execution and take massive ACTION on your goals
Come into deeper alignment with your true-self
Attract the relationships and mission you’ve been searching for
Be a part of the greatest community of like-minded individuals

then this is for you 🙂

1on1, Workshops, small groups and more.

Become part of an action-geared community that waits for you to embrace your purpose and is there to support you emotionally as well as practically while you tackle this important chapter of your life.

Most people never discover their purpose until they have checked all the boxes (study, job, family, house) – do it differently.


An Intimate Mentorship to Tap Into Your Highest Potential and ALIGN your Actions and Values to break down walls of Fear and build up Leaders and Lovers of change.

This mastermind is geared towards passion and purpose, fear and faith, self and God, Love and fear all colliding and conversing towards something meaningful and creative.

Our gifts and life experiences are not made to be kept to ourselves, so we want to use everything we’ve learned and connections and relationships made for people that are curiously yearning for more and seeking something deeper.

You’re invited alongside the journey of tapping into igniting your passion and purpose!


All of us mentors will be walking along side the community as we dive deep into weekly conversations, challenges, and accountability with one another.

We will begin each week with a Sunday group coaching zoom call with all participants and mentors to set the intention for the week and brainstorm together.

Then you will virtually meet with your smaller group to intimately go through all the content & weekly challenges together.

You will be given set objectives and challenges to complete to push you outside of your comfort zone and force growth in every area of your life. The groups will be broken up into smaller groups who will be meeting together throughout the week to dive deeper into the curriculum and give you intimate focus and attention to give you the greatest value possible.

There will be guest speakers who will challenge your paradigm and values.
There will be moments of great discomfort and growth.
There will be no turning back to the old you.
You will be changed for the better 🙂

The type of people a part of this program are creatives, mothers, entrepreneurs, students, CEO’s, non-profit leaders, fathers, and coaches.

This is a community of BADASSES for high accountability, applicable action steps, support as needed, and intimate coaching sessions!

Meet the Mentors

Each mentor is here because they excel in a variety of aspects of life, mostly at loving people but also special fields. From building successful start-ups, to international organizations, health and wellness coaching programs, and corporate web development and branding strategies. And they all become your personal mentor.

Master Mentor

BC Serna

Dayhum, this whole page is about elevation. Let me introduce you to the mentors.

Master Mentor

Mitch McVicker

I met Mitch when I was 19 when I was a student and he was a staff in my first study abroad program. He has since been my heart teacher, coach, and brother and still till this day has taught me how to love, listen, and lead people more than anyone.
Master Mentor

Janelle Orsborn

Janelle is my heart sister and I look up to this girl so much! Not only the biggest hustler I know but has a heart to heal and inspire people through fitness, investing, and purpose driven companies! She is also our first Mentor returning from being part of the first Mastermind!
Master Mentor

Rachel Issa

Issa is our middle eastern magical music maker and mystical fairy goddess! She was born and raised in Lebanon and is incredibly diverse in her crafts, from working in marketing and PR in New York to now facilitating women’s circles in holistic healing and ceremonies. Her passion for mentoring and liberating women from different cultures and backgrounds is her drive and motivation!
Master Mentor

Zachariah Thompson

Zachariah has been a constant source of inspiration since the day I met him. From his heart, to his mission/movement and being a husband, father, an entrepreneur, and speaker. Every chance I get to work with him I get stoked to see how he shows up and impacts peoples' journeys!
Master Mentor

Kyland Young

 I met Kyland on The Traveling Good tour in 2017 and knew immediately I needed him in my life! Thankfully I was right and he has brought such wisdom, compassion, and brotherly love into my life. He’s an entrepreneur and investor and has a mission to uplift and educate people on profit and money to purpose!
Master Mentor

Mike Chavez

Mike has been an anomaly since the moment I was on my first call with him from the Mastermind 2.0. I remember thinking the whole time is this guy real and I cant wait to tell Jess I just talked to the coolest dude ever! And he didn’t disappoint. He leads his own workshops and retreats and we are so honored for him to be joining our team for these 2 months!
Master Mentor

Lauren Biegler

Lauren has founded multiple social start-up companies and her and I have traveled the world helping communities for 2 years. Now she runs a social start-up out of NYC and has since employed 2 participants from our last Mastermind!


Guest Speakers

Access to other mentors and their resources:
Mitch – Coaching & Youth development
Janelle – Fitness & Breathwork
Kyland – 
Marketing & Activism
& more!

Private online community platform

What past participants say 🙂

Thank you!
You are here for a reason.

What does this Mentorship Program cost?

The program is an investment of $888. We have been working hard to make it one of the most impactful, transformational experiences you’ve had.

When does it start?
The program begins Sunday, Mid April 2022!
Do we meet in person?
We have a retreat at the end of the program. Depending on COVID-19 we will continue with the retreat!
Will this program happen again?
Nothing confirmed yet, but hopfully next year.
Is there an age restriction?
Nope, it’s a case by case. All are welcome to apply!
Is it online based?
Yes, all the group meetings will be held via video call!
Can I pay in installments?
Yes, there are a couple payment options, send us an email and we will get you set up!
I have travel plans for a week during the program, can I still join?
No problem! We can work around that. However, if you are going to miss more than a week, let us know.
I don’t live in the US, can I still participate?
Yes! We have had people from all over the world join us!
Will I be receiving 1-on-1 mentoring?
Yes! Each person will receive one mentoring session with your mentor or co-mentor in the program.
Is the investment refundable?
We are convinced that this program will change your life. If it doesn’t you can get your investment back within 30 days of the program start.

Still Questions

Just write us a message 🙂

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Want to sponsor a participant?

We believe that no one should be left behind. If you can’t join this program yet you want to be a part of the mission of making a difference in someones’ life then you can still make an impact! Please fill out the form above and we will contact you. Thank you for your generosity.

Future Purpose trips, retreats, and events!

Thanks for being here.
You are amazing.
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